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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
4:12 AM

Top 10 Direct Selling Companies in India

1- MI Lifestyle Marketing Global Private Limited:

MI Lifestyle Marketing Global Private Limited is Indian great direct selling companies establish in Chennai in the year 2013 and it offers a direct selling comprehensive range of lifestyle products. The net worth of this company is 1500-1600 Crores yearly registered distributors and consumers get special benefits and features due to our increasing dominance in the direct selling industry of India directly to the buyer and products approved by the Ministry of AYUSH. The vision of the company is fulfilling the dream of every individual associated with the company. MI Lifestyle Marketing Global Private Limited has 16 years’ experience in the Indian direct selling industry that is a really big deal. The organization is an associate member of FICCI & FDSA, and it is also of FDSA.

2-Amway: 

Basically, it is not an India direct selling company; it is founded in 1959 by jay van Andel and Richard DeVos. The business module of Amway is a multi-level marketing (MLM) which to selling a variety of products, primarily in health, beauty, and home care markets. Amway businesses offer, Opportunities That Empower, Relationships That Endure. The company has gained a huge amount of 9.5 billion USD in 2015.

3-Herbalife:

Herbalife is a global nutrition company that has helped individuals, active life pursue a healthy since 1980. There is a lot of product available such as nutrition; weight-management and personal care products are available exclusively through our more than 2.2 million independent Associates in more than 90 countries. The Company supports the “Herbalife Family Foundation” (HFF) and its Casa Herbalife program to assist bring smart nutrition to youngsters in want. The company also finances world-class teams, athletes, and events around the worldwide, including the FC Barcelona soccer clubs and LA Galaxy, as well as champions in more than 16 other sports. 

4-Forever Living Products: 

It is another multi-level marketing company based in Scottsdale, Arizona, that manufactures and sells aloe Vera-based drinks and bee-derived cosmetics organic process supplements, and private care products. The Forever Living was founded in 1978 by CEO Rex Maughan.
After feat the company Aloe Vera of America by the 1990s, in 2010, the company reported having over 4,000 staff, a network of 9.3 million distributors, and revenue of $1.7 billion.

5-Vestige:

Vestige Marketing Pvt. Ltd., that started its operations within the year 2004, is a leading direct selling company dealing in world-class health and personal care products. Vestige is continually growing at a fantastic rate every year. The expansion rate in itself speaks volumes about the quality of the products, the marketing arrangement and the management that has been able to deliver such a rewarding and feasible system; it is also a member of IDSA.  

6-Naswiz Retails:

It is another great Direct Selling Company registered with Registrar of Companies and working in accord to the Ministry of Consumer Affairs Direct Selling protocol. By shopping for a product from Naswiz, you're solely shopping for a product for your self-usage and there's no investment or expectation of any reasonably returns from your purchase.

7-Win Nature International Pvt Ltd:

Establish in 2015. Win Nature International Pvt Ltd. Is associate degree rising Ayurvedic product manufacturer settled in Nagpur (Maharashtra), not only physical however mental and monetary additionally the middle of India We are a dynamic team, having expertise in manufacturing Ayurveda products and direct sales as well as men and money management? We have a tendency to a Win Nature, choleric to support Indian people to attain sound health. The Win has committed to educate, engage and empower each and every individual who is determined for his overall wellbeing and excellence. Life could be a long journey from soul to Being Human. The company has a tendency to area unit moving and be part of America to hide the gap. 

8-Safe & Secure Online Marketing Pvt Ltd:

Safe & Secure Online Marketing Pvt. Ltd. is an Indian direct selling company. Safe Shop offers you a range of Lifestyle, educational products, apparel both for men & women, utensils, educational products, Ayurveda products for good health, water purifiers and number of other daily household material, etc. under the 4 categories home & kitchen, fashion, health & beauty, and luggage / carry cases at never before prices. The company's evolving product gallery is forever being appreciated.

9-Modicare: 

Ever since the origination of the ‘Modi group’ of industries, the core philosophy has remained determinedly consistent—to enhance, engage, and empower the lives of individuals. This terribly attribute remained at the guts of ‘Modi-care Foundation’ once it absolutely was came upon in 1996. The long tradition of giving back to the individuals whereas sterilization their lives for a more robust, safer future has been a locality of the Modi family’s superb gift. Modicare is a member of IDSA.

10-Radha Madhav Corporation Ltd:

Radha Madhav Corporation Ltd is an Indian network marketing company. RMCL is firmly rooted in the product packaging business since 1994. Growing from courage to strength, it has created an expanded and diverse portfolio of packaging solutions relaxed of barrier and functional films for various applications in the Pharma, Food and FMCG industry.
4:54 PM

Importance of marketing mix

The determination of marketing mix has become an important development in the field of marketing, which provides the basis of sound marketing programme. Marketing mix decisions constitute a large part of marketing management. Marketing mix represents a mixture of four basic elements of marketing i.e. product, place, promotion and physical distribution.
Following points indicate the importance of marketing mix.

1.Marketing mix acts as a profitable formula for the marketing operation, by offering an optimum combination of all the marketing ingredients, which helps in realizing the company goal and objectives such as profit, return on investment, sales volume, market share, etc.

2.Marketing mix brings together various elements of the marketing system and it considers that balanced relations are maintained between these elements. For example, the price of a product depends upon its features, branding and packaging. Advertising media is also decided on the basis of the product and its features etc.

3.Marketing mix helps in pursuing consumer oriented products by taking care of the needs and satisfaction of the customers and with this, it helps in increasing sales and earning higher profits. Thus, it serves as the link between the business firm and its customers.

4.Marketing mix facilitates meeting the requirements of different types of customers. A thorough grasp of the customer is common to all the four elements, i.e. with the changes in customer’s needs and purchasing power, the product design, pricing, promotion and distribution of the product will also change to satisfy the requirements of the customers.

5.The four for elements of marketing mix (product design, pricing, promotion and distribution) are co-equal, interdependent and inter-related. Decision or changes in one element usually affect the decisions or changes in the other. This signifies that these elements of the product are all determines in an integrated manner and they together constitute the marketing strategy.

4:57 PM

Internet Strategies for business

Businesses are aware of the need to incorporate the internet into their overall strategy. The desired approach should seek to retain the strengths of the existing core business whilst using the internet to enhance value.

1.You know the type of people who will visit your shop or place an inquiry, and you will respond in a way that tunes in with them. Make sure your website also resonates in the same way. Engineers or buyers seeking a quote may prefer functional website over flashy ones.

2.Word of mouth remains the primary trigger to gain business. However with an increasing number of business people on LinkedIn, many are using this tool to research & double check credentials. Too many people set themselves up on LinkedIn and do nothing more. The ones who have taken it seriously & created a full profile and published recommendations generate a lot more business.

3.A business prices its products at a level which cover the overheads of a shop or office. Online businesses can sell at a lower price as they have fever overhead to cover. Using the website to compete on price will ultimately pull down the shop price to online levels and ruin the business.

4.Visitors arriving at your website do not have the reassurance of knowing whether they can trust you in the way they can when visiting your shop or calling your office. If your business about giving advice, consider a “freemium” model – giving useful information away for free tempting the reader to contact you. This concept feels alien when business owners first explore the internet, believing they should be charging the customer for everything.

5.Having the email of a customer may appear to be just a point of contact. But if you gather specific data on your customer and you have the opportunity to develop that relationship. For a musical instrument repair business, knowing which customers have a clarinet allows the owner to email a tips sheet for clarinet maintenance just to those who own one.

6.When selling furniture, someone experienced in e – commerce has a much greater chance of success in selling furniture online than a person who has had a traditional retail outlet for 20 years. However the e – eCommerce person has no experience in product sourcing. Perhaps the struggling traditional retailer could switch his focus from direct retailing to selling products on a wholesale basis to the online retailers, thereby capitalizing on his strengths.

7.You should have lodged at the front of your mind around half a dozen keyword or key phrases. They are the words a prospective customer would type into Google to find your website and describe your business. They should also appear in offline marketing literature, your elevator pitch when networking, and press release. In fact everywhere.

8.Do all monitoring & research online for free – no need for a PR firm. Google alerts allow you to monitor phrases and alert you when they appear on the internet – such as your name or that of your company. Google analytic is a powerful tool to monitor volumes & keywords, exit and entry pages for your website. RSS feeds allow you to receive news feeds in the form of a personalized magazine.